VOCHEH

Job Description

VOCHEH is a brand new company working on Iranian Domestic fashion and wearings. This business needed a modern and competitive UI/UX to show itself in market successfully. We had to design to catch the eyes, starting from images and photography to the smallest details like buttons and the flow of the buying.

persona

Influencer

Jane Ayler, Jack Wane

Age: 18-40

Gender: Male, Female

Marital status: Single, Married

Annual income: 100K - 200K

Location: Iran

Influencers: Good vibes, Technology, Nature, Fashion,

Sources of info: Instagram, Facebook, Pinterest, TikTok, Fashion Magazines

Goals: Have a good outfit in any style

Values: Good life, Good look

Frustrations: Not to know how to wear a dashing style

Aspirations: Enjoying the fashion and new trends of clothing

Device

32% Mobile , 8% Tablet , 60% Desktop,

Platform

Native App, iOS, Android

Design

Minimal, Slick, Modern

Design aspects

VOCHEH style guide provides the colors, shapes, fonts, the atmosphere of photographies and so much more. We used the brands assets and it came out well enough. The UI based on the branding and the UX based on the customer and the ease we can create for them to buy more products as easy as eating a cake!